Nutter Butter Kicks Off Summer-Long 50ᵗʰ Birthday Celebration Of Iconic Cookie

Posted On: 6/12/2019

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EAST HANOVER, NJ -- Today, Mondelez International’s Nutter Butter brand is celebrating National Peanut Butter Cookie Day and kicking off a summer full of birthday activities that pay tribute to the last 50 years of American cultural moments and trends.

Since its launch in 1969, the Nutter Butter cookie has become America's most iconic and No. 1 selling peanut butter sandwich cookie, establishing a loyal fan base with its signature look, shape and taste through the ‘70s, ‘80s, ‘90s and into the new millennium. The cookie is paying tribute to all 50 years through limited-edition packaging designs, creative digital content, consumer sweepstakes, sampling events and a quirky brand collaboration.

"A lot has changed in the last 50 years, but one thing has remained a classic: the nutty taste of our iconic peanut butter sandwich cookie," said Nutter Butter associate director Tracey Benitz. "Nutter Butter has seen it all! In celebration of our milestone birthday, we are excited to take peanut butter lovers on a journey back in time reliving their nuttiest memories over last five decades through imaginative digital memes and videos, retro package designs, custom apparel and more."

This month, Nutter Butter is unveiling unique limited-edition package designs for Nutter Butter Creme Patties, Rounds, and Peanut-Shaped Family Size Cookies that celebrate the brand's history and personality, with prints ranging from ‘60s tie-dye to today's emoji craze. The limited-edition packs will be available nationwide wherever Nutter Butter cookies are sold, while supplies last.

As part of the nostalgic celebrations, Nutter Butter collaborated with Johnny Cupcakes, a quirky clothing brand, to create a line of nutty limited-edition anniversary t-shirts. The apparel features pop culture references from the last half century and fans will have a chance to snag a t-shirt at two upcoming Nutter Butter birthday party consumer sampling events.

The first event will take place on National Peanut Butter Cookie Day (June 12) at the 7-Eleven Flatiron store, located on 182 5th Ave. in New York City from 12 p.m. to 4 p.m. The second will take place at the Johnny Cupcakes store, located on 279 Newbury St., in Boston, MA, on July 13, from 1 p.m. to 4 p.m. Both birthday parties will include meet and greets with Johnny himself, as he personally hands out free special edition t-shirts and Nutter Butter cookie samples. T-shirts and cookies will be available free of charge at the two celebrations, while supplies last.

Johnny's frosting-scented retail stores resemble vintage bakeries, displaying limited-edition graphic t-shirts inside of refrigerators. Over the past 18 years, Johnny Cupcakes has amassed an international following of customers and die-hard collectors who have Johnny Cupcakes tattoos and who have camped outside the stores for up to two weeks in anticipation for exclusive product.

At 7-Eleven, Krispy Kreme Nutter Butter Cookie Twist Donuts and Nutter Butter lattes will also be available for purchase.

To keep the celebration going all summer long, the brand created digital videos and images that cleverly portray the iconic peanut-shaped cookie in character traveling back in time through the decades. The creative content showcases the brand's longevity and reminds us of the notable moments, catch phrases that became vernacular, and decade-defining hair styles that made the last 50 years memorable.

Lastly, the brand has kicked off Nutter Butter Cookie's 5 Nutty Decades Sweepstakes. Beginning June 12 and running through Aug. 31, the promotion encourages fans to showcase how they are celebrating the brand's birthday for the chance to win a trip to New York City to revive ‘70s era disco or to the California zip code that defined the ‘90s.  To enter, fans must take a nutty photo with Nutter Butter cookies and upload it to; they can enter once a day throughout the span of the sweepstakes.