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NPD: Nine Out Of 10 Snacks Consumed At School Are Brought From Home; Fresh Fruit And Potato Chips Among Most Popular

by NPD Group Press Release
Posted On: 9/17/2013

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TAGS: vending snacks, in-school snack trends, The NPD Group, NPD's SnackTrack, school snacks from home


Source: The NPD Group | Released Sept. 10, 2013

CHICAGO -- Sept. 10 -- School bells are ringing again and along with the daily bundle of books and school supplies are the all-important snacks. According to snacking research by The NPD Group, students, ages 6-12, consume 4.1 snack-oriented convenience foods daily in and out of school, and teens, 13 to 17, consume 3.8 snacks daily.

NPD's SnackTrack, which every day of the year tracks all snacking occasions in and away from home, reports that 90% of school snacks are brought from home.

The most popular school snacks, whether eaten at lunch or at snack time, vary by age group and often the variation is due to when there is parental influence and when there isn't. In the case of 6 to 12 year-olds, an age when parents often choose the foods and beverages their children eat, fresh fruit, fruit cups/applesauce, potato chips, meal kits, and yogurt are the top school snacks, according to NPD's SnackTrack.

NPD School Snack Chart

Teens who tend to make their own food choices, include gum, fresh fruit, potato chips, chocolate bars/candy bars, and granola bars among their most popular school snacks. For both age groups, sandwiches are still the reigning school lunch entrée and are included in two-thirds of school brown bag lunches, reports NPD's National Eating Trends, which tracks daily all aspects of U.S. consumer' eating behaviors.

"Snack foods are increasingly becoming a part of the lunch bag carried by children to school, just like snack foods are becoming part of main meals for all of us," says Harry Balzer, NPD chief industry analyst and author of Eating Patterns in America. "The bottom line is that we don't want to prepare foods more often. We don't even want to make more sandwiches for our kid's lunch bag, even though sandwiches are still the number one lunch bag item carried by a kid. Instead we are loading the kids' lunch bag with easy-to-prepare snack products to be eaten at lunchtime."

About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food, foodservice, home, office supplies, sports, technology, toys, video games, and wireless. Visit www.npd.com.

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