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Nov. 12, 2003: Remembering Rich Holley; Sega Profits Up 485%; Climbing Wall Fatality Reveals Dangers

Posted On: 11/12/2003

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Rich Holley Would Have Been 59 Today

TAMPA, FL -- Today is the birthday of the late Rich Holley, founder and operator of Southeast Game Brokers, who died Feb. 28, not quite halfway through his one-year term as president of the Amusement and Music Operators Association. Holley died when his Beechcraft Bonanza aircraft, which he was piloting alone, crashed off the Florida coast, a mile east of his home on North Captiva Island. Holley's death sent shockwaves through the industry and led to the early succession of AMOA first vice-president Chris Warren of Capital Music (Helena, MT), who continues to serve as the association's president through the fall of 2004. Friends and colleagues remember Holley as a rock 'n' roll guitarist and a dynamo of energy who inspired others through his infectious enthusiasm. "You gotta stay optimistic," was Holley's characteristic message as he took the reins of AMOA just over a year ago. No one who saw him lead the industry musical group "The Coin Drops" at AMOA International Expo 2002 can ever forget Rich Holley playing a rousing chorus of "United We Stand, Divided We Fall." Holley's death has had a palpable impact on the course of industry events. Perhaps most dramatically, Holley and fellow Floridian Al Kress of Benchmark Entertainment, past-chairman of the American Amusement Machine Association, were known to be in close accord on ideas for merging the trade shows of their respective organizations. With Holley and Kress out of the picture, the latter having completed his term last May, the merger project has since stalled for a variety of reasons. Holley is survived by his wife of 35 years, Beverly, and by son Michael, 33. Both of them work at SGB and are doing well.


Coin-Op Sales Boost Sega Profits 485%

TOKYO -- Strong sales of coin-operated games in the Asian market were the key factor in a 485% profit increase posted by Sega Corp. during the first half of its fiscal year. Sega reported net a profit of $54.5 million (¥5.93 billion)for the six months ending Sept. 30. Last year's figure for the same period was just over one billion yen. Sega executives said "UFO Catcher 7" and "The Key of Avalon" sold especially well. These results are in line with revised forecasts issued by Sega last month.


Latest Stinger Report Reveals Attraction Danger

LONDON -- Automated climbing wall attractions are increasingly popular in FECs, but they may harbor unsuspected dangers, according to the latest edition of Kevin Williams' online news service, The Stinger Report. A recent fatal accident suffered by one player points to the need for greater inspection, TSR reports. TSR also discusses the views of the Gaming Board of Great Britain with respect to online tournaments with cash prizes for amusement video games. The current TSR also examines how the home video industry walked off with "gesture control" technology, an innovation originally seen in arcades, to create a million-unit seller for Sony. The full stories on these items, plus a wealth of additional coin-op amusement, go to



The material here is from "Ahead of the Times, VT Music & Games," an electronic supplement that instantly delivers the latest news in the coin-op music and games industry. If you would like to receive Ahead of the Times by e-mail, or know someone who would, send a request along with the recipient's e-mail address and company name to; Subject: "SUBSCRIBE: AHEAD OF THE TIMES MUSIC & GAMES." Subscriptions to the newsletter may only be requested by e-mail. Your request may not be fulfilled if the subject line field is incorrect or incomplete.