Nissin Cup Noodles Vending Machines Use Instagram As Currency

Posted On: 3/14/2019

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SANTA ANA, CA -- Foodbeast, a digital media house based here, debuted its social media-powered vending machine with instant noodle maker Nissin Foods USA. The machines are located within Del Amo Fashion Center in California's Los Angeles County and Nevada's Las Vegas Premium Outlets.
Called the Foodbeast #DreamMachines, the machines accept Instagram posts as currency and distribute free prizes in real time, after fans post with a specific hashtag on their public feed. Users win free prizes that automatically vend within moments of posting, including Cup Noodles, videogames and gift vouchers.
The Dream Machine works by pressing the big button to get a unique hashtag.

The next step is to post a photo with the machine on Instagram using the hashtag, and tag @foodbeast and @originalcupnoodles. The final step is to follow the instructions on the screen to win a free prize.
"What started as a joke in a campaign ideation session turned into a project combining Web development, machine fabrication, wiring, networking," said Foodbeast chief technology officer and cofounder Rudy Chaney. "We're hoping this machine allows for the democratization of the Instagram influencer experience."
The machines were created using two retrofitted 1970s-model vending machines bought off Craig's List and Ebay Internet-connected Raspberry Pi computer installed within that virtually controls all aspects of the machine. Click here to watch video.
The venders also include a hashtag session authentication system to verify posting and the active user. A vending machine motor API turns spirals and controls at-random vending. And a Web server runs multiple sets of signals between Instagram API, vending machine API and the cloud.
Additionally, private VPN connectivity encrypts data across the open Web and the custom interface sits atop newly affixed instruction screens.
"We know how active our fans are on social media, and the Dream Machines are a surprising new way we can connect with our fans and thank them with fun prizes for including Cup Noodles in their social conversations," said Nissin Foods USA vice-president of marketing Jaclyn Park.
Follow @foodbeastdreammachine on Instagram to see where the Foodbeast #DreamMachines go next. and its affiliated social platforms have garnered widespread attention for its national campaigns with Taco Bell, Coca-Cola, Hormel and Kellogg's.
Nissin Food Products Co. Ltd. was established by Momofuku Ando in 1958, who invented the first instant ramen noodle to Japan. In the U.S., Nissin Foods USA markets a variety of products including Top Ramen and Cup Noodles