New Age Beverages Pacts With USG To Expand Distribution To Vending, Micromarkets And Corporate Dining Facilities

Posted On: 11/21/2017

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DENVER -- New Age Beverages Corp. said it has signed an agreement with Unified Strategies Group to expand distribution of its natural and organic functional beverages to USG’s one million-plus vending machines, 5,000 micromarkets and more than 1,800 client dining facilities throughout the United States.

Denver-based New Age Beverages’ portfolio includes Xing tea, Aspen Pure probiotic water, Búcha Live kombucha, Marley coffee, relaxation and organic yerba mate drinks and Coco-Libre coconut waters.

Unified Strategies Group, based in Arlington Heights, IL, is a U.S. purchasing cooperative that services independently-owned vending, office coffee service, micromarket and foodservice companies. It consists of some 2,000 member companies operating in all 50 states.

USG drives cost savings to its membership through rebate-based supplier programs, manufacturer volume discounts and off-invoice allowances. To its supplier partners, USG offers national scale, volume, product trials and sales performance.

New Age Beverages said it has almost doubled its previous traditional retailer penetration in grocery and convenience stores over the past two month. The company recently entered a partnership with Dot Foods, the largest food re-distributor in the U.S., to penetrate new channels including foodservice, offices and hospitals.