Nestlé Pure Life Begins Global Campaign, Unveils New Package Design

Posted On: 8/10/2017

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF

STAMFORD, CT -- Nestlé Waters North America has kicked off a global advertising campaign focused on its Nestlé Pure Life brand and introduced a new package design. Since its launch in Pakistan in 1998, Nestlé Pure Life has become the global category leader, and the new campaign reaffirms the brand's purpose: "to inspire a healthier and brighter future that starts with pure quality water."


Nestlé Waters said its research revealed that consumers understand Nestlé Pure Life's message of the relationship between water and quality, health and the environment. Its mission with its new campaign is to raise awareness of the brand's purpose, as well as the new design and range of packaging options 

The global advertising campaign is designed to drive brand awareness and elevate the importance of water in people's lives. It will begin airing in every major metropolitan area in the U.S. on Sept. 12.

In the U.S., the campaign will include the national television advertisement, new packaging for the bottles and multipacks, new point-of-sale display materials, Web-based videos, digital and social media communications, and a new Nestlé Pure Life website.

With the launch of the new Nestlé Pure Life bottles, Nestlé Waters becomes one of the largest companies active in the How2Recycle Label Program -- a standardized labeling system designed to help consumers understand how to recycle, with prominent information on the packaging. In addition, the company has reduced the amount of PET plastic in Nestlé Pure Life half-liter bottles by 40% since 2005.