Nespresso Launches Its First-Ever Cafecito De Puerto Rico Coffee, Reaffirms Commitment To Reviving The Island's Coffee Sector

Posted On: 11/4/2019

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NEW YORK CITY -- Nespresso has launched Cafecito de Puerto Rico, its very first Puerto Rican coffee, available exclusively to U.S. consumers. As the newest addition to the Reviving Origins program, this limited edition, "extremely rare" coffee highlights the natural earthiness of Puerto Rico's coffee beans.

Since 2018, Nespresso has been working with the Hispanic Federation and coffee farmers in Puerto Rico to help revitalize their coffee crop after hurricanes Maria and Irma destroyed 80% of the island's coffee trees and harvest.

"Nespresso has a long legacy of supporting coffee growing regions and communities around the world. We established our Reviving Origins initiative to help farmers revive their coffee farms in areas where production has been negatively impacted or completely destroyed by natural disasters or other adversities," said Nespresso USA president and chief executive Guillaume Le Cunff. "Coffee is vital to Puerto Rico's rich and vibrant culture and economy. By leveraging the Hispanic Federation's deep understanding of the needs on the island, we can support farmers' livelihoods and foster economic opportunity while offering U.S. customers a truly unique coffee experience."

In October 2018, working alongside the Hispanic Federation, global non-profit TechnoServe, and other organizations, Nespresso committed $1 million as part of a three-year initiative to help revitalize Puerto Rico's coffee industry. The effort plans to reach 1,500 farmers in Puerto Rico through on-the-ground training and mentoring in agronomic and business skills that will help farmers improve the quality and quantity of their crop yields and increase their incomes.

Nespresso Ambassador George Clooney and acclaimed playwright and actor, and proud Puerto Rican, Lin-Manuel Miranda joined forces with Nespresso and the Hispanic Federation to champion the importance of coffee farming in Puerto Rico and spotlight the transformative power coffee can have on farmer livelihoods, communities, and the island's revitalization efforts.

"Puerto Rico still needs our help, and it will take a tremendous effort from both private and public organizations to ensure efforts on the ground have a meaningful and lasting impact," said Hispanic Federation president José Calderón. "We're pleased with the progress we're making, but it is only the beginning. With the help of Nespresso and its consumers, we're optimistic about the future of coffee on the island."

Contributions to the Hispanic Federation will support the organization's efforts with World Coffee Research and Puerto Rico Coffee Roasters to plant 2.25 million new coffee trees in Puerto Rico. In addition to funding the initial revitalization initiative, Nespresso has committed 50,000 trees to this effort. Starting in November, Nespresso consumers can further support these efforts by simply recycling their capsules using a limited-edition recycling bag. Every Puerto Rico recycling bag represents one new coffee tree that will be planted on the island. To celebrate coffee, culture and art in Puerto Rico, the bag features original artwork, titled Inspiration, by Puerto Rican artist Gerardo Cloquell.

Nespresso capsules are made from aluminum because it is considered to be the best material for preserving the freshness and quality of the coffees, and it can be recycled again and again. In the U.S., Nespresso partners with United Parcel Service (UPS) so that consumers have several convenient options for recycling. Consumers can bring used capsules to one of 88,000 UPS drop-off locations or 500 collection points in Nespresso Boutiques and select retail partners across the country.

Nespresso's efforts in Puerto Rico are part of the brand's Reviving Origins program, which is focused on helping to restore high-quality coffee production in regions around the world that are under threat due to political conflict, economic hardship or environmental disasters. In May 2019, Nespresso launched the Reviving Origins program with coffee from Colombia and Zimbabwe.

Headquartered in Lausanne, Switzerland, Nespresso operates in 80 countries and has 13,600 employees. In 2018, it operated a global retail network of approximately 800 boutiques.