NCA Names Lynn Wylie Senior Director Of Industry Affairs

Posted On: 4/18/2019

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WASHINGTON -- The National Confectioners Association has named Lynn Wylie  senior director of industry affairs, a new position. She will be focused on building and strengthening relationships with retail customers, wholesalers and distributors, to drive engagement and participation in industry initiatives and events, including Sweets & Snacks Expo.
Wylie comes to NCA with an extensive background in retail, sales leadership and business development, marketing, product development, licensing and business consulting.
Wylie began her career at Hallmark, where she led multimillion-dollar licensing contracts, including partnerships with Proctor & Gamble, Hasbro and Fannie May Chocolates. Her background also includes nearly a decade of service for Maxfield Candy Co., where she served as vice-president of sales development.
The National Confectioners Association is the trade organization that advances, protects and promotes chocolate, candy, gum and mints, and the companies that make them.