Nayax Reports Integration With Bluecode Mobile Payment System

Posted On: 5/11/2019

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TEL AVIV, Israel -- Nayax reports that it has completed integrating its cashless devices with the mobile payment system launched by Bluecode (Lachen, Schwyz, Switzerland), thereby becoming the first cashless payment card reader provider to accommodate Bluecode transactions. This will allow any Bluecode mobile payment app user to pay at unattended machines integrated with Nayax's cashless payment devices. The Nayax-Bluecode integration is on display in Booth #B031 at this year's Eu'Vend and coffeena trade fair in Cologne, Germany from May 9 through 11.

The Bluecode system presently is rolling out in Germany and Austria, and hopes to continue its expansion throughout the European Union.

"We are delighted to add value to Nayax's payment solutions in the central European region," said Claus Drennig, head of delivery for Bluecode International. "From now on, German and Austrian Bluecode users can make direct transactions from their bank account by paying at a vast number of unattended automated machines integrated with Nayax's payment devices. We are looking forward to expand our offering with Nayax in the following months to new markets."

The integration enables Nayax's operator-customers to accommodate tens of millions of checking-account owners in Central Europe, greatly increasing the revenue potential of their unattended businesses.

Nayax chief executive Yair Nechmad observed, "Nayax is excited that its cashless payment devices will be the first payment terminals for unattended machines to offer direct banking account payment with the Bluecode payments solution. Adding Bluecode acceptance allows our operators the opportunity to boost their sales and increase revenue, reaching millions more users who are offered the convenience of paying with their preferred payment method at any unattended machine."

Bluecode is said to be the first pan-European mobile payment service that enables cashless payments via Android and Apple smartphones as well as Apple Watch, combined with merchant-driven value-added services offered through a wide range of apps. In compliance with European data protection standards, no personal data is stored or transmitted on the mobile phone during the payment process.

The highly secure transaction authorization number (TAN) based payment system works with all bank checking accounts and is independent of the transmission technology. The Bluecode technology can be embedded in any iOS or Android app.

According to the developer, many renowned banks, acquirers, international banking software providers and payment platforms as well as leading retailers are supporting Bluecode's Europe-wide rollout and integration into cash registers, vending machines, apps of banks and retailers as well as loyalty card apps.