NAMA's FitPick Is Coming To Baton Rouge

Posted On: 1/15/2018

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BATON ROUGE, LA -- Blind vendors and members of the Vending Machine Operators of Louisiana (VMOL), working together with the National Automatic Merchandising Association, will debut NAMA's FitPick program at the government's Claiborne Building here, during the first quarter of 2018.   

Launched in 2005, FitPick -- NAMA's signature nutrition and wellness initiative -- identifies "better for you" snacks at the point of purchase, based on nationally recognized nutrition standards.

"As we work toward a formal program launch, we're excited to showcase the industry's commitment to providing 'better for you' snacks in vending machines in Baton Rouge," said Nicky Gacos, president of the National Association of Blind Merchants and NAMA board member. "We consider this a first step in what we see as a larger footprint for the program in Louisiana and beyond."
Scheduled to launch this spring, the program in Baton Rouge will feature FitPick-compliant snacks in vending machines located in the Claiborne building.  A formal program debut will showcase a "Taste of FitPick" to include product tastings and program information.  

The Baton Rouge launch follows large-scale commitments from blind vendors to offer FitPick programming in public buildings in Illinois and Connecticut.