NAMA Webinar Examines Millennial Food Purchasing Decisions And Retail Trends

Posted On: 4/2/2018

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CHICAGO -- The National Automatic Merchandising Association will present a webinar focused on millennial households' food purchasing preferences and trends. It will also provide background on how the food retail landscape is evolving over time.

The webinar will be presented by Annemarie Kuhns, economist with the U.S. Department of Agriculture's Economic Research Services.

 It will be held on Tuesday, Apr. 17 at 2 p.m. EST.

Kuhn will examine how the decisions of millennial households, headed by those born after 1980, differs significantly from the rest of the population. Millennials exhibit a higher preference for convenience than do other generational cohorts when making food-at-home purchases. They have the largest budget shares going to food categories dominated by ready-to-eat foods, and Kuhns will discuss what that means to the industry.

Click here to register for the webinar. The cost is $39 for NAMA members and $79 for non-members.