NAMA Offers Downloadable Artwork For FitPick Program Marketing

Posted On: 9/5/2019

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


CHICAGO -- The National Automatic Merchandising Association is offering downloadable images that operators can use to call attention to the association's FitPick program and products that meet its nutritional criteria.

"Based on requests from member companies, we're making FitPick as accessible to the industry as possible," said NAMA vice-president of public relations Roni Moore. "To that end, NAMA is providing camera-ready art -- available at no cost -- on the FitPick website, www.fitpick.org ."

The image files may be downloaded as Adobe Portable Document Format (PDF), portable network graphics (PNG) bitmap or encapsulated PostScript (EPS) vector files, ready for reproduction on static cling film and other media with readily available color inkjet or laser printers and suitable dye-sublimation systems.

"This is a great opportunity to optimize materials, enhancing the FitPick program at customer locations, including vending machines, micromarkets and pantry services," Moore pointed out. "First announced in June of this year, practically speaking, labels and other materials that have been for sale are being replaced by complimentary camera-ready art made available to members by NAMA. We are thankful for the continued support of FitPick as the program continues to evolve to best meet the industry's needs."

 

EYE-CATCHING: New from NAMA are these downloadable FitPick point-of-sale graphics that operators can use to inform patrons about the FitPick program and identify FitPick-compliant products in their machines and display racks. They're offered as bitmap or vector image files.