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NAMA Ethics Campaign: New Toolkit Distinguishes Operators From Dishonest Competitors

Posted On: 11/12/2008

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ST. LOUIS -- The National Automatic Merchandising Association is heightening its focus on promoting industrywide integrity with an expansion of its ethics campaign. The latest component of the campaign, unveiled at the association's National Expo here, is a downloadable toolkit to help operators demonstrate to accounts that they conduct business honestly and ethically. It is available at

Included in the new NAMA Business & Ethical Standards toolkit are a variety of materials operators can use to demonstrate their integrity and to enable accounts to identify unethical operators.

Documents offered in the kit include the following:

Talking Points: How to Help Clients Know You are Honest and Ethical, which provides tips on how to talk about ethics with accounts, and includes specific points operators should be sure to make when they talk about the subject.

Ten Tips for Working with Your Vending Operator: How to Tell if Your Vending Operator is Honest and Ethical, a "leave behind" pamphlet designed to educate potential new accounts about how to identify an unethical operator.

Operating Ratio Report Charts, reprinted from the NAMA Operating Ratio Report that document typical industry operating expense percentages and profit levels. Operators can share these charts with accounts to help document why high commission rates might be questionable.

Language for Bid Responses to be included in new business proposals to demonstrate that the operator is honest and ethical.

Language for Requests for Proposals, which includes specific points that an account should add to a request for proposals to help ensure only ethical operators respond to the bid.

How Technology Can Help, which details advances in technology that enable completely transparent accounting for all aspects of a vending operation and how operators can position technology's benefits with their accounts.

NAMA Vending Industry Accounting Best Practices document, which NAMA encourages operators to include in all of vending proposals.

The vending association first announced the changes to its ethics campaign in an open letter to industry members, which was sent on September 26. See letter here.

"Companies that cheat drag us all down and the time has come for that to stop," said NAMA president and chief executive Rich Geerdes. "A coordinated campaign that includes tools for our members to use locally, combined with a national education campaign from NAMA, will go a long way toward helping our effort to end unethical and nonprofessional business practices. The effort to do so is no small task, but bringing back true competition will only benefit our clients, our customers and NAMA members everywhere."

NAMA has been working for the past several years to promote the highest levels of industry honesty and ethics. Its ethics campaign began with the establishment of the NAMA Code of Ethics and was followed by the creation of NAMA Vending Industry Accounting Best Practices, a document designed to help accounts identify unethical financial practices when auditing vending companies.