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NAMA Adds Micromarket Session To 13th Annual Executive Development Program At Michigan State University

by NAMA Press Release
Posted On: 7/11/2013

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TAGS: National Automatic Merchandising Association, NAMA micro market session, NAMA Executive Development Program, The Dynamics of Micro Markets, Jerry McVety


Source: NAMA | Released July 10, 2013

(CHICAGO) -- July 10, 2013 -- NAMA announced today that it has added a micromarket session to this year's Executive Development Program at Michigan State University in East Lansing, MI. The program, scheduled for Oct. 20-24, will feature "The Dynamics of Micro Markets" presented by Jerry McVety of McVety & Associates.

McVety has a diverse background of knowledge and experience in the food service industry, having created successful foodservice concepts for major retail department chains and developed delis and bakeries for two major national retailers. He has also worked with foodservice management companies like Aramark, Compass and HDS Services. His presentation will cover the basics of the overall micromarket concept including technology, product management, warehousing, consumer purchase data and much more.

"Micromarkets are the fastest growing area of the vending and refreshment services industry" said Joann DeNardis, NAMA's director education and certification. "With over 200 attendees coming out for the micromarket seminar at the 2013 OneShow, we know it's a topic industry leaders find intriguing." NAMA is closely following the growth of micromarkets and is also hosting seminars around the country later this summer.

The Executive Development Program will feature a distinguished group of MSU faculty. Guest speakers with valuable experience from the vending, coffee service and foodservice management industries will also be featured. DeNardis stressed that while the program is in its 13th year, the curriculum is reviewed regularly to ensure it reflects the changing dynamic of the industry.

"I think adding this micromarket session shows we strive to provide attendees with the most relevant and up-to-date information as possible," she said. The program has produced nearly 400 graduates in its 13 years.

DeNardis also announced that NAMA has extended discounted rates through July 31. To register and learn more about the program, visit NAMA's website.

Founded in 1936, NAMA is the association representing the $42 billion U.S. vending and refreshment service industry. With more than 1800 member companies -- including many of the world's most recognized brands -- NAMA provides advocacy, education and research for its membership.

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