Minority Media Enables Arena Open eSports Tournament In Mexico

Posted On: 9/16/2019

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MONTREAL, Canada - Game studio Minority Media, which created the the Chaos Jump multiplayer location-based virtual reality platform, and Gaming Partners, the company's Latin American distributor, collaborated with Arena, the leading gaming center in Mexico, and a division of Cinemex to launch Arena Open, a nationwide gaming tournament and the first one of its kind in Latin America to feature virtual reality esports competition.

Sponsored by Coca Cola, Arena Open is an eSports tournament being played at Arena locations across Mexico. The qualifying rounds began in August.

Initially, the VR component of the Arena Open tournament was intended to involve only one month of qualifying play in August, followed by additional competition on other video game systems. In the first four weeks of initial play, there were already more than 2,000 registered players, exceeding the organizers' expectations. It's now projected that 10,000 players will participate before the conclusion of the event.

"We thought it would take longer to get players involved, because VR is still relatively new to the Mexican market,'' noted Irving Velazquez, director of eSports Latam at Gaming Partners Group. "We are well over the numbers we expected for participating players. It must be because Chaos Jump is fun and easy - and the games are so cool!"

"We are proud to be selected by Gaming Partners and Arena for this incredibly successful initiative," said Michael Zaidan, vice-president of business development and global sales for Minority Media. "This is a perfect opportunity for Minority Media to showcase the power of our Chaos Jump system. Players are entering and learning to play with our Chaos Jump game, and will then battle it out in our Reclaim! game, which is more competitive and involves the kind of strategy needed for eSports."

Arena family entertainment and eSports centers are located within Cinemex theater locations, typically in shopping centers. Chaos Jump arenas are present in the VR Zone areas of nine Arena locations in Mexico City, Puebla, Guadalajara, Cuernavaca, Metepec, and Querétaro. All in there are 13 Arenas in Mexico, with plans to open 20 more in 2019/2020.

Guests at participating Arena locations can buy a popcorn and soda combination package ($7-8) for an entry, and they rceive a commemorative cup free with purchase. One entry gives each guest two chances to play: one game to learn Chaos Jump, and another that is ranked. The players then battle it out to climb the leader-board available on the Arena One website. The contest is open to all ages and there are unlimited entries, but contestants can only enter and compete on location.

The final game will be played on November 9th in Mexico City, using Minority Media's Reclaim!. Four games will be played to determine the ultimate winner. Semifinalists will be flown, all expenses paid, to Mexico City to compete in the live winner-takes-all final battle.

The Arena Open winner will be awarded a prize package worth 10K pesos (about $8,000 U.S.); the second-place finisher will win 5K pesos (about $4,000 U.S.). The finals will be broadcast at 2:00 pm in Mexico on Facebook and Twitch.

The participating companies are planning to make Arena Open an annual event.

Established in 2010, Minority Media is an award-winning game studio and the creator of Chaos Jump, a turnkey multiplayer VR platform for location-based entertainment. The company has Chaos Jump systems currently in operation in the United States, Canada, Mexico and Asia. Chaos Jump is designed to maximize revenue per square foot, while complementing (not cannibalizing revenue from) other LBE attractions within a venue.

Minority Media's team consists of many of Canada's best video game makers. These innovators include the creators of some of the world's leading game franchises, including FIFA, Batman, Splinter Cell, Rainbow 6, GTA, Deus Ex, Assassin's Creed, and many others.