Food Service
Merisant Launches 'Equal Plus,' Amazon-Exclusive 'Sugarly Sweet' Brand

Posted On: 1/28/2019

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CHICAGO -- Merisant is reinvigorating its Equal brand with vitamin- and mineral-fortified sweeteners. And in a move that spells new competition for breakroom refreshment providers, the sweetener giant is launching the competitively priced Sugarly Sweet Amazon-exclusive brand of sugar substitutes.
 
Equal Plus consists of three varieties: Vitamin C & Zinc; B Vitamins; and Antioxidant Vitamins C & E. Each packet provides 10% of the recommended daily value of each vitamin or mineral. The MSRP is $3.79 per 100-packet box.
 
"Equal has been part of coffee and tea routines since 1982 -- a testament to the iconic blue packets that made the brand a staple," said E.G. Fishburne, who leads marketing for Merisant's North America division. "Now, as consumer needs evolve, we're prioritizing innovation that follows suit."
 
The new Sugarly Sweet offering is part of the Manufacturer Accelerator Program on Amazon and sold exclusively on its website and eligible for Prime two-day delivery. It includes zero-calorie sweetener made with the stevia leaf in green packets and bulk granulated pouches; and zero-calorie sweetener made with sucralose in yellow packets and bulk granulated. Sugarly Sweet zero-calorie sweetener made with aspartame or saccharin are available in blue or pink packets, respectively.