Mars Wrigley Puts New Twists On Classic Candy Favorites

Posted On: 5/21/2019

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M&M’s Hazelnut Spread
M&M’s Flavor Vote
Extra Refreshers gum
Starburst DUOS
Creamy Snickers
  3 Musketeers Birthday Cake

MT. OLIVE, NJ – Mars Wrigley Confectionary is mixing it up this spring and summer with several line extensions to its iconic brands.

Newest to the lineup is M&M’s Hazelnut Spread, featuring a creamy hazelnut center, covered by its signature milk chocolate and colorful candy shell. Distinguished by its bright teal packaging, M&M’s Hazelnut Spread launched in April and is available nationwide in 1.35oz. singles, 2.53-oz.share size and 8.3-oz. standup pouch.

Additionally, M&M’s Flavor Vote is back for 2019, giving fans the chance to vote for its newest Peanut flavor variety and the chance to enter to win a trip around the world. The featured flavors -- Thai Coconut Peanut, Mexican Jalapeño Peanut and English Toffee Peanut -- are inspired by familiar tastes around the world. Voting kicked off in March and will continue through May. The winning flavor will be announced in August.

Also new is Extra Refreshers gum, the brand’s first-ever soft chew, available in three flavors: Spearmint, Polar Ice and Tropical Mist. Available pack types include a 40-ct. bottle and a 9.65-oz. 120-ct. standup pouch.

Introduced earlier this year is new Starburst Duos fruit chews, which splits two of flavors in a single piece. The line extension comes in strawberry watermelon and blue raspberry lemonade flavors in 2.07-oz. singlepacks and 14-oz. multi-serve bags.

Creamy Snickers, launched in January, features the brand’s signature caramel and milk chocolate coating, but now filled with creamy, fresh-ground almond, peanut and maple almond butters in 1.4-oz. singles, 2.8-oz. shared and 7.7-oz. standup pouches.

Also introduced in January and expected to be a big draw during the celebratory summer months is 3 Musketeers Birthday Cake the brand’s first new flavor in six years. It features vanilla-flavored nougat and colorful sprinkles covered in milk chocolate. It comes in a 2.14-oz. share size bar and 8.4-oz. miniatures standup pouch.