Mars Makes White Chocolate Snickers Permanent Addition

Posted On: 12/11/2019

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HACKETTSTOWN, NJ -- Mars Inc. has reintroduced a twist on its iconic chocolate bar previously sold for a limited time as a permanent addition to the Snicker portfolio. Snickers White features the bar’s classic peanuts, nougat and caramel, but covered in white chocolate.

"We received a resounding positive response from fans when we launched Snickers White as a limited edition offering last year," said Snickers brand director Josh Olken. "As we continue to see the demand for white chocolate grow, we're excited to present this new take on our classic Snickers for more fans to enjoy."

Snickers White will begin rolling out nationwide in January in single (1.41-oz.) and Share (2.84-oz.) sizes. The new product joins other Mars Wrigley brands embracing the popular white chocolate trend, including M&M's White Chocolate, M&M's White Chocolate Peanut and Twix White Chocolate.