MAD Magazine To Stop Publishing New Content After 67 Years. What Does This Mean For Your Business?

by Paul Schlossberg
Posted On: 8/14/2019

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PAUL SCHLOSSBERG

The headline above is from an article at bloomberg.com/news/articles. A New York Times article, Mad Magazine, Irreverent Baby Boomer Humor Bible, Is All but Dead, noted that the first issue was on the newsstands (for those of you who recall newsstands) in August 1952.

By now you're thinking that there cannot be any possible connection between this MAD Magazine posting and my business. Might be that you're correct. But, not that long ago, in June 2018, we posted What Can We Learn From Anthony Bourdain? One key point was "…that Bourdain had a deep understanding of the intersection of food and culture."

MAD was about satire. No one, no politician, no industry, or institution, was exempted from words and images created by the writers, artists and cartoonists at MAD. But, funny as the content might have been, MAD will not be publishing new content. There is no need to speculate, or even comment, about the cultural and relevant entertainment and media implications of why MAD made this decision.

Things change. The end of MAD Magazine is just one example.

Things are changing for us, too. What people eat has changed. When people eat has changed. Where people eat has changed. What our shoppers expect has changed. The way people pay for things has changed. No need to go on and on about the changes impacting our industry and the people we serve every day.

It's not just that all those things (and so much more) are changing. It's that the rate of change is accelerating. It's getting increasingly difficult to predict what will change next and how those changes will impact businesses like ours.

That's today's lesson. Pay attention to what is changing. Pay even more attention to why the change is occurring. You've got to be ready for anything because we don't know what's next. If you want to sell more stuff, you better be alert and ready for whatever will be changing next.

Paul Schlossberg is president of D/FW Consulting, working with clients to merchandise and market products in impulse-intense selling environments, such as vending, onsite foodservice and convenience stores. Based in the Austin, TX, area, he can be reached by emailing to Paul@DFWConsulting.net, calling him at (972) 877-2972. The company is online at www.DFWConsulting.net