Lead Vending Companies Add Celsius Energy Drinks To The Mix

Posted On: 9/26/2018

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BOCA RATON, FL -- Celsius Holdings Inc. said several of the nation's largest vending companies have added its functional healthy energy drink to their vending machines, micromarkets and pantry programs.
They include Canteen Vending (Charlotte, NC), Accent Foods (Pflugerville, TX), First Class Vending (San Diego, CA), Five Star Food Service (Chattanooga, TN) and Southern Refreshment Services (Tucker, GA).
The Celsius line is available for distribution throughout the United States in the vending channel through Vistar.
"Adding Celsius to our vending machines makes sense for Accent Foods because the demand for healthier energy drinks that offer vitamins and carbonation without all the sugar and calories found in traditional energy drinks is of mass appeal to our patrons, and we need to deliver on these asked for and looked-for wantables," said Accent chief executive Josh Rosenberg.
David Smaltz, Sr., Celsius director of vending sales, has significant experience in the vending channel and leads a team that has reportedly expanded Celsius to more than 5,000 micromarkets.
He said a key benefit of Celsius being carried in vending machines and micromarkets is that it allows an additional opportunity for customers to trial a single-serve, cold can of the fast-growing Celsius brand; a proven-to-function, healthier alternative in the energy drink category.
"The shifting focus on health and wellness has affected all categories in vending, but especially beverages in particular where Celsius is uniquely positioned as it provides a healthier, proven-to-function alternative in the energy drink category," Smaltz said. "It's perfect for vending customers who need a vitamin-infused, caffeinated energy option at work, on the go or on campuses. With our expanding national retail presence, we see the vending channel as a key channel to further penetrate to gain sales and awareness as we continue to target consumers where they live, work and play," he said.  
While all flavors are available for vending, the Celsuis flavors currently being offered in vending and micromarkets to date include sparkling watermelon, noncarbonated peach mango green tea, raspberry acai green tea and sparkling wildberry.
The Celsius Original line comes in eight sparkling and noncarbonated flavors in sleek 12-fl.oz. cans and is also available in single-serve powder packets in four flavors. The Celsius Natural line extension is naturally caffeinated and sweetened and is available in six sparkling and non-sparkling flavors.
New to the portfolio is Celsius Heat, which offers an additional 100mg more caffeine than the Original and Natural formulations, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. It's sold in 16-fl.oz. cans, is available in seven carbonated flavors and was developed for those seeking a bolder version of the Original and Natural lines extension.
Celsius has zero sugar, no preservatives, aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. It's certified kosher and vegan and is also soy and gluten-free and contains very little sodium.
It's sold nationally through fitness channel distributors and retailers, including The Vitamin Shoppe, GNC, Target, 7- Eleven and CVS.