Lays Kicks Off New Packaging, Flavor With 'Gotta Have Lay's' Giveaway

Posted On: 11/4/2019

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PLANO, TX - PepsiCo's Frito-Lay division has updated Lay's first global packaging for the first time in 12 years with vibrant colors and top-down food photography. Its asking fans to flip the camera around and take a selfie for a chance to win free Lay's chips for a year and vending and micromarket operators can use the opportunity to build upon the buzz.

To commemorate the design update and "Gotta Have Lay's" giveaway, Lay's also unveiled a new flavor on Oct. 21: Lay's Grilled Cheese and Tomato Soup, replicating the flavor of the classic fall comfort foods in potato chip form.

Between now and Nov. 29, consumers can snap a photo of themselves with any one of the new Lay's bag designs and upload the image to for a chance to be one of five winners per day in the "Gotta Have Lay's" giveaway, which at 200 winners total adds up to 10,000 free bags of Lay's potato chips to share.

Since unveiling its new packaging last month, Lay's has been transforming shelves across 250,000 retailers in the United States with new designs on 115 packages across 25-plus flavor varieties. The sleek, modernized look features fun, distinct design elements such as radiant rings around the Lay's banner sun logo and bold colors, plus appealing food photography to emphasize flavor.

"Updating the look of an iconic brand like Lay's is a significant undertaking that we don't take lightly, as millions of people entrust our bag to hold the highest-quality, best-tasting potato chips -- so the fun and flavor on the outside must match what's on the inside," said Sadira Furlow, vice-president of marketing for Frito-Lay North America. "With every design cue, we are celebrating the unique opportunities to connect with Lay's, whether that's generations of fans' own personal connections to the brand, or to each other as everyone in the room inevitably flocks to the opening of a bag of Lay's chips."