Lavazza Ranks In Top 10 On Reputation Institute's 2019 Global Corporate Responsibility List

Posted On: 10/28/2019

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NEW YORK CITY -- Italian coffee giant Lavazza is the top food and beverage brand on the largest Corporate Responsibility report, ranked ninth amongst all companies. Conducted annually by the Reputation Institute, the leading provider of reputation measurement and management services, the results showcase the top 100 companies that are most successfully driving corporate responsibility initiatives worldwide.

Lavazza places a high level of focus on accountability toward its consumers, while also recognizing and acting on itsresponsibilityto the planet and all the coffee growing communities in which people operate. This mentality drives Lavazza's commitment to innovation as the company continues to seek cutting-edge inspirations and solutions for a cleaner, more sustainable future.

The Lavazza Foundation promotes and implements economic, social and environmental sustainability projects in coffee producing communities across the globe. The Foundation caters to the needs of coffee producers, improving the yield and quality of their products by providing trainings and resources that encourage the development of entrepreneurial skills. More than 94,000 coffee producers have benefited from Lavazza Foundation activity, through 25 projects in 17 countries.

The ¡Tierra! Project is a Lavazza Foundation initiative, which has boosted economic growth, combated environmental damages caused by deforestation and climate change, and helped producers develop programs that align with the criteria for sustainable agricultural practices set forth by the Rainforest Alliance. Lavazza's ¡Tierra! Portfolio features a seal of certification from the Rainforest Alliance, signifying its support of biodiversity conservation and its promotion of the rights and healthy living conditions of farm workers and their families.

The newest product to receive the Rainforest Alliance's official stamp of approval, ¡Tierra! Bio-Organic, will be available in retailers in the U.S. and Canada starting in early 2020. Further, Lavazza's upcoming Alteco Organic Premium Blend, launching to foodservice professionals this November, will be certified 100% organic. The unique blend will be processed, packed and shipped completely apart from non-organic products to maintain purity according to U standards on organic blends.

In addition to its work with the ¡Tierra! Project, Lavazza is one of the founding members of Coffee and Climate, an initiative that aims to study the effects of climate change on coffee and provide growers with the technical tools they need to respond effectively to it. Lavazza's role in the initiative extended in addition to closing the gap between gender and climate change in coffee production. Strengthening women's rights, supporting their participation in household decision-making, empowering their knowledge and enhancing the adaptation of climate-resilient practices becomes one of the most impactful ways to promote sustainable development.

Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. It operates in more than 90 countries through subsidiaries and distributors, with 64% of revenues coming from markets outside of Italy.