LAI Pacts Sega Amusements To Distribute Virtual Rabbids VR Ride On 3 Continents

Posted On: 11/14/2018

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DALLAS -- LAI Games reports that it has formed a multi-region distribution partnership with Sega Amusements International Ltd. under which Sega will distribute LAI Games' Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.

According to LAI, the hugely successful launch and strong sales of Virtual Rabbids has encouraged LAI Games to bring the game to more entertainment venues and public spaces worldwide. With a strong global presence and long-standing reputation for world-class service, Sega Amusements International Ltd. is well-positioned to represent the award-winning Virtual Rabbids experience in regions outside North America, Central America and Australia.

Paul Williams, CEO of SEGA Amusements said, "Virtual Rabbids is without shadow of a doubt an exceptionally innovative VR experience that has the benefit of being able to be operated without an attendant, thus giving record breaking return on investment results. We are incredibly pleased to be able to bring this product to our customer base."

LAI Games Managing Director, Mark Easte added, "We are very excited to establish this new partnership with the SEGA International team. They have the expertise and infrastructure that adds a great deal to our existing industry network."

LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and game industry for more than 60 years. Sega Amusements International, a wholly-owned subsidiary of SEGA Corp. (Japan), has been an industry leader in producing state-of-the-art interactive videogames, self-contained prize merchandisers, kiddie rides and redemption games.