LAI Games Wraps Up Virtual Rabbids Chaos Tour At Attractions Expo

Posted On: 11/18/2019

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ORLANDO, FL -- LAI Games has announced the final Virtual Rabbids Showcase Tour date for 2019 to showcase its popular Virtual Rabbids: The Big Ride VR attraction. It's set for the Orange County Convention Center here, in LAI's booth #1034 at the International Association of Amusement Parks & Attractions Expo from Nov. 19 through 21.

The event, which showcases all six Virtual Rabbids games, will climax a world tour that has entertained thousands of riders during its stops at trade shows in seven countries, including Atrax in Istanbul, Turkey; DEAL in Dubai, UAE; the Amusement Expo in Las Vegas, NV; the China Joy Digital Entertainment Expo in Shanghai; EAG Expo in London, UK; IAAPA Expo Europe in Paris; and Ubiday, an annual fan event hosted by Ubisoft in Japan.

"By joining forces, Ubisoft and LAI Games succeeded in producing an innovative VR attraction that is not only very popular with guests but also highly profitable for operators," said Mélanie de Riberolles, new business director at Ubisoft. "We are more than happy to continue to support the momentum with three outstanding new contents."

"We knew we had an incredible product when we launched Virtual Rabbids," said LAI Games marketing director Tabor Carlton. "But seeing how far this game has reached is really exciting and says a lot about its quality. Not many games get showcased outside our industry the way that Rabbids has, at places like China Joy and Ubiday."

The Big Expansion Pack, which launched during the U.S. summer season and, features three new virtual reality experiences: Kitchen Catastrophe, Space Skirmish and Coaster Calamity. The Big Expansion Pack also includes cabinet signage and marketing support materials to generate excitement and educate guests about the new content, plus a consumables kit to help keep the game in top condition for guests.

Ubisoft , which partnered with LAI Games in developing the Virtual Rabbids game, is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy's videogame series including Ghost Recon, Rainbow Six and The Division.

LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and game industry for over 60 years. The company develops, manufactures and sells coin and card operated virtual reality, prize merchandising, video and ticket redemption games, photobooths and novelties.