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LAI Games Appoints International And U.S. Sales Managers

by Staff Reporter
Posted On: 9/1/2011

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LAI Games, Steve Bryant, Gavin Fay LAI Games, amusement business, amusement machine manufacturer, coin machine, coin-op news, arcade game, redemption game

Steve Bryant

PERTH, Australia -- LAI Games has announced two managerial appointments. Steve Bryant has joined the company as international sales manager, and Gavin Fay as sales manager at LAI Games USA in Dallas.

Bryant is a 17-year amusement industry sales veteran, having held national and international sales posts with Sega Amusements, Sammy Europe, Deith Group (Reigate, Surrey, England) and, most recently, AMG Leisure (Ripon, North Yorkshire, England). AMG is the exclusive distributor of LAI Games in the United Kingdom, and Bryant, who is based in England, will continue to work closely with the organization to build on its sales success.

The new international sales manager -- pictured above with LAI president and chief executive Marshall Ashdown (r.) -- will also be responsible for servicing LAI Games' current distributor network, identifying new markets and further enhancing the reputation and sales record that the company has established throughout Europe and the Middle East.

Gavin Fay

Fay brings 12 years' amusement industry experience in business development and outside sales to his new post at LAI Games USA. He has held positions with Incredible Technologies (Arlington Heights, IL), Birmingham Vending and JVL Corp. (Concord, ON, Canada). He will be responsible for identifying new markets and expanding the LAI product line into traditional and nontraditional coin-op venues.

LAI Games is a subsidiary of Leisure and Allied Industries, a leader in interactive entertainment and game development for more than half a century.