La Colombe Rolls Out Oatmilk Draft Latte

Posted On: 8/30/2019

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PHILADELPHIA -- La Colombe, a pioneer in cold brew, is launching has introduced Oatmilk Draft Latte in a 9-fl.oz. ready-to-drink can.

The newest Draft Latte will be available beginning Sept. 5, at the Philadelphia, PA-based company's 30 cafes, on its website, on Amazon, and in select retailers nationwide, including Wegmans and Harris Teeter. Suggested retail price is $3.49.

Available in original, vanilla and caramel, these plant-based, dairy-free lattes are rich and creamy with a touch of sweetness from the oats and a rich texture from La Colombe's patented process of infusing drinks with nitrous oxide.

In October 2017, La Colombe became one of the first specialty coffee roasters to work with Oatly in the U.S., making oatmilk available to customers across all its cafes nationwide. In June 2018, La Colombe introduced the Oatmilk Draft Latte to it on-tap menu, offering customers what it claims is the first-ever vegan, plant-based Draft Latte on-tap.

Year-to-date, La Colombe says its bar drink sales are up 41% versus a year ago, driven by Oatmilk as an alternative milk for cafe drinks. Oatmilk represents the majority of its on-tap sales today (55%). Now, with a loyal and growing fan base, La Colombe is bringing its best-selling cold brew to retailers, giving customers a café-quality beverage on-the-go.

"We are always innovating -- pushing the limit to create great tasting beverages that are also healthy and environmentally conscience," said La Colombe Coffee Roasters cofounder and chief executive Todd Carmichael. "In this case, we are balancing our carbon footprint by using grain- based milks that are the most efficient and environmental way of producing a milk alternative. Oatmilk, in particular, also has all those special properties that make it react well with the nitrous, creating a deliciously frothy latte."

In terms of the environmental impact, as compared to other plant-based options, oats require significantly less water to produce. Additionally, oats are a great rotational crop, which can lead to a variety of ecological benefits for growers. As a source ingredient, oats provide a balanced macronutrient profile of fats, carbs and proteins. All of this makes for an alternative milk that's La Colombe points out are good for both people and the planet.

The new Oatmilk Draft Latte will be joining La Colombe's current plant-based offerings, including the Coconut Draft Latte and Coconut Mocha Draft Latte.