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Kraft Introduces GFI S'mores Marshmallow-Flavor Cappuccino Mix

Posted On: 4/14/2014

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TAGS: Kraft Foodservice, General Foods International, S'mores Cappuccino, vending, office coffee service, OCS supplies, jet-puffed marshmallows, soluble gourmet beverages, Kraft GFI hot beverage mixes

NORTHFIELD, IL -- Kraft Foodservice has introduced General Foods International S'mores Cappuccino, featuring jet-puffed marshmallows, to its soluble gourmet beverage line. The new flavor will be available for a limited time, starting April 1.

The S'mores soluble cappuccino combines classic chocolate with a hint of graham crackers and marshmallows, evoking the traditional campfire treat. Kraft noted that the first printed recipe for S'mores appeared in a Girl Scout handbook in 1927, and the rustic snack has built a large and devoted following in the ensuing eight-plus decades.

The company pointed out that its Jet-Puffed Marshmallows, which made their debut in 1959, have become "America's favorite marshmallow" over more than half a century. With nostalgic desserts finding new favor with today's foodservice customers, and artisanal marshmallows trending, the historic Kraft favorites represent a timely opportunity for operators.

Other seasonal flavors include Irish Creme (available Jan. 1), English Raspberry Tea (July 1) and Pumpkin Spice (Oct. 1). Now available year-round is a White Chocolate Caramel mix featuring iconic Kraft caramel flavor. All are formulated for sale through countertop soluble hot-beverage dispensers, and are packaged in two-pound bags, six per case.

Kraft also reported that 38% of consumers say that their flavor preferences shift with the seasons, so topical limited-time menu entries keep beverage offerings relevant and maintain patron interest. GFI's soluble hot drinks are accompanied by eye-catching point-of-sale aids including counter cards and flavor tags.

Information on new S'mores Cappuccino and other Kraft GFI hot beverage mixes may be found online at Information about merchandising materials and promotional pricing also is available at the website.