Kraft Heinz's Gevalia Pacts NuZee For Single-Serve Coffee Pouches

Posted On: 7/31/2019

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VISTA, CA -- NuZee dba Coffee Blenders has announced its entry into a co-packing agreement with Gevalia Kaffe, a Kraft Heinz brand. Under the terms of the agreement, NuZee will prepare and custom-package coffee supplied by Kraft Heinz into a single-serve "pour-over" pouch, for sale under the Gevalia Kaffe brand. Production at NuZee's facility here commenced in early May.

"This launch is at the foundation of our Café at Home platform, a line of products that allows consumers to experience their favorite café beverage in the comfort of their own home without the need for a special brewer," said Kraft Heinz's Greg O'Neil, brand manager for premium coffee. "We're thrilled to partner with NuZee Inc. to help bring our vision for Gevalia to life."

NuZee chief executive Masa Higashida explained that "This is our first co-packing agreement with a global food manufacturer, and we believe that the size of the client and the potential opportunity provide NuZee with significant momentum.

"The Gevalia Kaffe offering will be the first major branded single-serve pour-over coffee product available to U.S. consumers," he pointed out. "This reflects Kraft Heinz's history of supporting and creating innovative new food and beverage products."

Higashida noted that single-serve pour-over coffee is a common and popular brewing method in Asia. The market in Japan alone is estimated to be approximately 2.5 billion cups per year.

NuZee's Vista facility is the only currently operating and certified single-serve pour-over coffee manufacturing and co-packing facility in the U.S. NuZee owns the exclusive North America rights to the machinery used to manufacture this product. In 2018, NuZee's Vista facility received Level 2 SQF (Safe Quality Food) certification. The facility is also Fair Trade, organic, halal and kosher certified.

The company previously announced plans to open a new manufacturing hub in Plano, TX , scheduled to become operational later this year.

"NuZee is continuing to position its business towards the manufacture of single serve pour-over coffee, with a focus on co-packing and private labeling for regional and global brands," said Nuzee president and chief operating officer Travis Gorney. "Today's announcement reflects our continuing progress towards re-shaping our business and elevating NuZee's industry's profile. We are in dialogue with other such large global companies, and expect to continue the growth of our co-packing business." Click here to read more about NuZee's co-packing capabilities.

NuZee products are available at various retail locations across the U.S., Japan and Korea, and online retailers.

Kraft Heinz has a 150-year history of producing some of the world's most beloved products. It's one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Kraft Heinz has a 150-year history of producing some of the world's most beloved products. It's one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion.