Kraft Heinz To Acquire Primal Kitchen

Posted On: 12/5/2018

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CHICAGO -- Kraft Heinz Co. has agreed to acquire Primal Nutrition LLC, makers of Primal Kitchen-branded products, for approximately $200 million.
Founded by Mark Sisson and Morgan Buehler, Primal Kitchen is described as a "young, vibrant, better-for-you brand" primarily focused on condiments, sauces and dressings including mayonnaise, salad dressings and avocado oil, with growing product lines in healthy snacks and other categories.
The brand is expected to generate approximately $50 million in net sales this year.
Primal Kitchen will join Kraft Heinz under Springboard, Kraft Heinz's platform created to partner with founders and brands that it expects will disrupt the food industry.
Primal Kitchen will leverage Kraft Heinz's assets and infrastructure, while still operating as an autonomous company. Primal Kitchen will retain its current leadership team, and its headquarters will remain in Oxnard, CA.
The transaction is subject to customary closing conditions and is expected to be completed in early 2019. Terms of the agreement were not disclosed.