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Kraft Foods Names Deanie Elsner Company's First CMO

Posted On: 2/3/2013

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TAGS: Kraft Foods Group Inc., Deanie Elsner, Kraft chief marketing officer, Tony Vernon, Maxwell House, Kool-Aid, Capri Sun, Country Time, Crystal Light, Gevalia, Tassimo, MiO, Dino Bianc, Mondelez

NORTHFIELD, IL -- Kraft Foods Group Inc. has appointed Deanie Elsner, a 20-year Kraft veteran, to the newly created role of chief marketing officer, reporting directly to company chief executive Tony Vernon.

Elsner most recently served as president of Kraft's beverages business, where she was responsible for the manufacture, marketing and sales of Maxwell House coffee, Kool-Aid, Capri Sun, Country Time, Crystal Light, Gevalia and Tassimo. She was in command when division introduced MiO, a liquid water enhancer that's on pace to exceed $200 million in revenues. Kraft says MiO was one of the most successful new product introductions in its history.

Elsner previously managed Kraft Foods Inc.'s European coffee business, and is credited with having orchestrated its turnaround. She has been with Kraft since 1992, previously working at Procter & Gamble and Johnson & Johnson.

Replacing Elsner is Dino Bianc , who will serve as executive vice-president and president of beverages and Kraft Canada. Bianco's beverage experience includes responsibility for the retail coffee business, as director of marketing and later as vice-president of marketing with responsibility for beverages, desserts, grocery and cereals. He has been with Kraft since 1990.

Kraft Foods Group Inc. separated from Kraft's global snack business -- now called Mondelez -- in October. It North America's fourth-largest consumer packaged food and beverage company, with a portfolio of brands that includes Kraft, Maxwell House, Oscar Mayer, Planters and Jell-O. | SEE STORY