Monday, December 18, 2017 | Today's Vending Industry News
Keurig Teams Up With James Corden To Challenge Coffee Drinkers To Ditch Their Drip

Posted On: 10/10/2017

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WATERBURY, VT -- Keurig Green Mountain Inc. has teamed up with CBS Late Late Show host James Corden to show coffee drinkers why they should ditch their drip for a Keurig coffeemaker and "Brew the Love." 

In a series of TV, digital and social media videos that launched on Oct. 2, Corden and his Keurig crew take to the road to show surprised coffee drinkers just how easy it is to switch to Keurig and get their perfect cup of high-quality coffee.

"As someone who's up 'til all hours of the night for work, I have a real appreciation for great coffee," Corden said. "So, when Keurig approached me to be a part of their 'Brew the Love' campaign, I was all in."

Corden and his Fulwell 73 Production team coproduce CBS Television Studios' "The Late Late Show with James Corden." They worked closely with Keurig and agency partner Havas New York to collaborate on the video concepts. Fulwell 73 partner and cofounder Gabe Turner directed each piece, including the campaign's social content with Corden explaining just how easy it is for consumers to brew the perfect cup of coffee with the convenience of a Keurig brewer.