Keurig Green Mountain Partners With 'Smart Bottle' Maker LifeFuels

Posted On: 4/13/2018

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WATERBURY, VT – Single-cup coffee giant Keurig Green Mountain Inc. said it will partner with and invest in LifeFuels Inc. to accelerate commercialization and growth of the Reston, VA, company's novel portable drink maker. Terms of the deal were not disclosed.

LifeFuels' drink system uses a "smart bottle" and FuelPods -- allowing consumers to create personalized beverages on the go. Each recyclable FuelPod delivers up to 15 concentrated servings of all-natural beverages in a variety of flavors, tailored to an activity or lifestyle. From pre-workout to recovery, or energy to sleep, LifeFuels offers consumers a choice to suit the occasion.

An integrated app tracks consumption, nutrition and hydration and syncs with other leading fitness apps to provide recommendations and actionable insights on personal wellness.

"LifeFuels innovative solution to an everyday problem, smart device technology, sleek design, and entrepreneurial team are aligned with our vision of being a new challenger in the beverage industry," said Keurig chief executive Bob Gamgort.

The LifeFuels system has been recognized with more than a dozen awards including the recent 2018 Consumer Electronics Show (CES) Innovation Award in the Sports, Fitness and Biotech category.

"Partnering with Keurig and learning from their experience in appliance design, sourcing, beverage development, and branding is exactly what we need to make our dream a reality," said LifeFuels chief executive and founder Jonathon Perrelli.

Perrelli cofounded the company with chief technology officers Rob Lawson-Shanks. Along with their team, they have extensive experience in engineering, design, consumer products, software, fitness and technology.