Kellogg's Jurassic World Promo Gives Operators, Consumers Chance To Win Hawaiian Adventure For Two

Posted On: 5/8/2018

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ELMHURST, IL -- Kellogg Co. has entered a licensing agreement with Jurassic World: Fallen Kingdom that gives participating consumers and specialty channel retailers and convenience service operators an opportunity to win a grand-prize Jurassic Adventure for two in Hawaii. The blockbuster movie is the fifth installment of the Jurassic Park film series and will hit the big screen on June 22. The promotion runs through July 31.
The five-day experience for two begins at Oahu Hawaii's Kualoa Ranch, the lush private preserve where Jurassic World: Fallen Kingdom was filmed. There, Jurassic World comes to life with a helicopter tour, movie site experience, jungle tour, spending money and more.
Kellogg will engage consumers via product packaging, POS, social media and digital ads. The promotion will be featured on Kellogg's Pop-Tarts frosted strawberry and brown sugar cinnamon; Rice Krispies Treats Big Bar original and double chocolatey chunk and Original 1.3-oz. and 2.13-oz. (vending) sizes; Keebler vanilla sugar wafers; and Keebler Soft Batch cookies.
Operators simply purchase 10 cases of any of the participating products or a Pop-Tarts and/or Rice Krispies Treats Big Bar shipper with the eye-catching Jurassic-branded header. They then take a picture of their invoice or the shipper in-store and upload to for their chance to win.
Consumers enter by simply taking a selfie with participating product and uploading it to Consumers can also win one of 25 first prizes -- a GoPro Hero 5 Session 4K Action Camera!  Click here to learn more.