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Jukebox Firm, Label Announce Aldean Contest Winners; AMI Hails Promotion

by Staff Reporter
Posted On: 6/27/2009

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AMI Entertainment Network, jukebox, jukebox news, music news, digital music, RED Distribution, Jason Aldean, Wide Open, Green Day, 21st Century Breakdown, on-premise digital entertainment, touchscreen games, bar trends, bar games, tavern, Megatouch, Rock-Ola, Rowe, Brian Hoekstra, coin-op, coin-op news, amusements, amusement operator, Strike and Spare, Frank Rivera, sweepstake, place-based promotions

BRISTOL, PA -- Jukebox patrons from Tennessee and Wisconsin were the lucky winners in a contest awarding prizes from American country music star Jason Aldean. Sponsored by AMI Entertainment Network Inc. and RED Distribution, the sweepstakes was part of a nationwide prerelease promotion for Aldean's new album, "Wide Open," that ran on AMI's touchscreen, broadband jukeboxes. According to AMI, the promotion, which attracted a record number of entries, was the most successful of its kind to date.

Frank Rivera won the grand prize -- an autographed cowboy hat and personal phone call from Jason Aldean. Rivera registered for a chance to win at Nashville's Strike and Spare on an AMI-powered jukebox operated by central Tennessee's Southern Games. Tom Fiala fetched the second prize, a signed collection of Aldean's CDs, after entering the drawing on a box owned by Northern Lakes Amusements (Hurly, WI).

The winners were among almost 10,000 AMI jukebox patrons and country music fans who entered the sweepstakes, which kicked off on March 31. AMI partnered with RED Distribution, the artist's label, for the prerelease and sweepstakes campaign. Onscreen promotional graphics, developed jointly by RED and AMI, resulted in increased play of Jason Aldean's music during the contest period, AMI reported, with plays continuing to rise post-contest.

"Wide Open" is the third studio album by Georgia-born Jason Aldean. It was released to retail outlets on April 7 after being pre-released on the AMI network on March 24. "She's Country," the lead single, is the artist's second No. 1 hit on Billboard's country charts and his first No. 1 since "Why" in May 2006. "Big Green Tractor" is Wide Open's second single, which is quickly climbing the charts.

Thousands of songs are released weekly on the AMI network. According to the company's music manager, Brian Hoekstra, prerelease campaigns are a central component of AMI's jukebox content initiatives and they provide an extra promotional push for new music by artists, like Jason Aldean, who are an important part of jukebox culture.

Onscreen promotional loops, displaying album artwork and related video footage, can increase jukebox play by up to 10 times, encourage music discovery on the AMI network, and build consumer awareness about new releases before they go on sale, Hoekstra added. Contests offering such prizes as autographed merchandise and a personal phone call from a featured artist allow the recording and jukebox industries to interact with and reach fans in the public venues where music is played.

Green Day's "21st Century Breakdown" was another new album that got an extra push on the AMI network. The band's only release since 2004's acclaimed "American Idiot," the new album was released on May 15 in digital and brick-and-mortar outlets.

To celebrate Green Day's return, AMI and Warner/Reprise teamed up to host listening parties at AMI jukebox locations in Michigan, New York, and California, where fans were offered a chance to win Green Day recordings on CD and vinyl. AMI also ran an onscreen jukebox contest offering 10 winners a copy of "21st Century Breakdown" on vinyl.