Juice Press And Lavit Team Up On Single-Serve Infused Water Cartridges

Posted On: 10/30/2017

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NEW YORK CITY -- Juice Press has announced a partnership with Lavit to develop two infused-water capsules for the Lavit Cooler Water countertop cold-beverage water coolers, further expanding the original 20-selection lineup of premium beverages for the system.

The partnership includes Juice Press's  popular Rose Water and a new functional energy drink, Cinnamon Guarana Water, which will debut exclusively for Lavit's patented, single-serve cold beverage water coolers. Both of the new Juice Press beverage selections will be available in the fourth quarter of 2017.

The Juice Press flavors will be supplied in Lavit's 100% recyclable EcoCap aluminum capsule portion-packs. The capsules are used with the Lavit Cooler Water machine to craft single servings of custom cold beverages with still or sparkling water. According to the manufacturer, more than 1,000 Lavit Cooler Water dispensers have been installed in commercial locations throughout the U.S. since their introduction two years ago (see VT, October 2015).

"At Juice Press, we are driven to creating the best-tasting products with non-processed ingredients for consumers looking to maintain a healthy lifestyle," said board chairman Michael Karsch. He hailed the pact with Lavit as "another way of making nutritious and refreshing beverages more accessible, in addition to expanding the Juice Press product line to a unique platform."

Rose Water and Cinnamon Guarana infused waters are unsweetened, preservative-free, and made from all-natural ingredients available. Rose Water contains Bulgarian rose oil; the Cinnamon Guarana flavor is based on Indonesian cinnamon from Mount Korintji in Sumatra.

"We are proud to make Juice Press infused water offerings available on our single-serve Lavit beverage system," said Lavit founder and chief executive Gian Matteo Lo Faro. "We've built a close relationship over the last two-and-a-half years as we worked with Juice Press to meet its stringent taste and quality requirements. Our collaboration has ranged from research and development, beverage development and nutritional content analysis to packaging, branding and more. Juice Press EcoCaps for Lavit represent the very best in infused waters."

Information on the new Juice Press infused waters for the Lavit countertop cold drink system may be found online at www.drinklavit.com/juice-press-unsweetened-beverages, or requested from Lavit marketing vice-president Richard Hirsch at rich@drinklavit.com or (646) 752-8457.