Food Service
JoeFroyo Debuts Functional Cold Brew

Posted On: 5/15/2018

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UPLAND, CA -- JoeFroyo is rolling out its namesake functional cold brew beverage, which combines the kick of caffeine from cold brew with probiotics and protein provided by drinkable yogurt.

Featuring 15 g. of natural protein per 12-fl.oz. serving and six live and active probiotic cultures, JoeFroyo adds health benefits from dairy, while remaining 100% lactose free. It also contains no added sugar, artificial colors or sweeteners, preservatives or gluten.

JoeFroyo president and chief executive Zach Miller came up with the idea for JoeFroyo Functional Cold Brew after years in the retail coffee and frozen yogurt industries.

"One of our most popular menu items was what we called the 'Yo-gato' -- vanilla frozen yogurt with one or two shots of espresso floated on top," Miller recalled.  As the functional beverage category began to take off, he realized combining espresso with the health benefits from frozen yogurt could fill a gap in the functional beverage market.

JoeFroyo's high-pressure processing creates a shelf-life for food and beverage products without relying on chemical preservatives.  

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