J.M. Smucker '1850' Premium Coffee Brand Targets Millennials

Posted On: 2/23/2018

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BOCA RATON, FL  -- J.M. Smucker Co.  provided a sneak peak at its "1850" premium coffee brand at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, FL.

The new line is inspired by the heritage of Folger Coffee Co., founded during the 1850s Gold Rush in California. It's described as evenly roasted coffee made from a special blend of 100% Arabica coffee beans fire-roasted and steel cut for a bold but smooth taste that many of today's younger consumers seek. It includes Lantern Glow light roast; Pioneer Blend medium roast; Trailblazer medium-dark roast; and Black Gold dark roast

The name, 1850, and its craft brand imagery was inspired by the original packaging of Folger Coffee Co.

The new coffee line will be available in April, initially in roast and ground and whole bean prepack bags and Keurig K-Cups. The 1850 portfolio will expand with a ready-to-drink offering this summer.

"Today's consumer, particularly millennials, gravitate to brands that have an authentic story to tell," said J.M. Smucker Co. senior vice-president and general manager of coffee Joe Stanziano, "What could be more authentic than the story of The Folger Coffee Company which traces its roots to San Francisco during the Gold Rush? Our research shows that this heritage resonates very strongly with both our loyal consumers and millennials."