Jimmy Dean Survey Finds Breakfast Foods Are A Mood Booster Morning, Noon And Night

Posted On: 10/4/2019

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


CHICAGO -- A survey from Tyson Foods' Jimmy Dean brand found that whether you're an early riser or a night owl, eating breakfast foods can have a positive effect on mood, no matter the time of day.

Survey results reveal 80% of adults eat breakfast foods as a snack or for breakfast-for-dinner (also known as 'brinner'), with more than 50% engaging in those behaviors once a month or more. And findings show nearly three-quarters of Americans state they feel happier or more energized on days when they snack on breakfast foods or enjoy them for dinner.

Younger generations are also more likely to enjoy breakfast foods throughout the day with 87% reporting they find breakfast as a late-night meal appetizing compared to 68% of Boomers.

Jimmy Dean brand is a leader in breakfast protein innovation, introducing the first breadless breakfast sandwich, Jimmy Dean Delights Egg'wich, in 2018 and more than 170 other product innovations in its 50-year history.

To continue its mission to reinvent breakfast and provide Americans with a satisfying and optimistic way to start their day, the brand is introducing two new protein-packed, on-the-go, breakfast products that can be enjoyed any time of day. Jimmy Dean Biscuit Roll-Ups combine real eggs, quality meats and cheese wrapped in a soft, flaky biscuit creating a one hand-held, savory breakfast in protein-filled eady in less than two minutes; and Jimmy Dean Morning Combos, which pair favorite breakfast items like pancakes and sausage and transform them into bite-sized warm meals that are easy to eat on-the-go.

The Jimmy Dean Breakfast All Day Survey was conducted May 23, 2019 - May 28, 2019 amongst 1,000 nationally representative Americans ages 18 to 64, using an e-mail invitation and an online survey.