Is Your Company A Great Place To Work?

by Paul Schlossberg
Posted On: 11/26/2019

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The headline above is a question you should be asking yourself every day. What is even more important than your opinion is what your team members think.

If a company is a “great place to work” the “word” gets around. Those companies are far more likely to be able to find and retain the talent necessary to run a successful business.

Fortune partnered with Great Place to Work to present a study in the magazine detailing the “100 Best Companies to Work for.” You can check out the list to see if any of those top 100 companies are included on your client list. There were eight retail companies in the top 100 list.

That included:

#3 -- Wegmans Food Markets. If you find yourself within an hour of a Wegmans store, make the time to go out of your way to visit one of their stores.

#12 -- Publix Super Markets.

#85 -- Sheetz. If you’ve followed my postings here, you already know that Sheetz is one of my favorite convenience stores.

Great Place to Work has published several interesting “best” lists. You should check out: “Best Workplaces in Retail 2019.” There are 15 companies on that list. From the paragraph above: Wegmans is #1, Publix is #2 and Sheetz is #6. Other retail brands you’ll probably recognize are:

#5 -- Nugget Market.

#9 -- Cumberland Farms.

#11 -- Foot Locker.

#12 -- Wayfair.

#14 -- Old Navy.

#15 -- The Container Store.

If any of those “best” businesses operate in your area, you should visit one of their locations. Why would you do that? Hopefully you’ll be able to observe how well they serve their shoppers. A motivated team, who feel that their work is meaningful and appreciated, will take very good care of shoppers. 

We operate in a very competitive industry. You compete against other companies in our channel. Our industry competes against fast food restaurants, convenience stores and many other foodservice providers. All of us (who sell immediate consumption food, snacks and beverages) compete against each other and versus other industries for employees.

We’ve posted a relevant blog in November 2018 here: “Is Your Business Listed Among The BEST In Your City Or Town?” Your clients and the shoppers you serve should feel that they are getting great service from you.

It’s critical that your team members see you and your company as a good employer. And we posted a recent blog in September 2019 which deals with how we will position our individual companies and our industry as good place to work: “We Will Have A Serious Worker Shortage. What Should You Do Now?

Why are we thinking about great places to work and the “best” retail stores? Allow me to suggest one significant reason for you to be attentive to this list. Among those listed companies are your competitors for employees. There were four factors included in how the companies were ranked in this study including: (1) compensation; (2) diversity; (3) paid time off; and (4) perks.

But there is more involved in being a great place to work than just these measurable and tangible subjects. Read some of the commentary about these top companies. You’ll find words these words: family, opportunity, respect, integrity, energy and many other strong positive references.

How well are you doing as an employer on both the tangible and intangible elements? Are you earning the respect and loyalty of your current team members? This is an everyday subject. It must always be in the top five things on your “to do” list.

Do you want to sell more stuff? Ask your team how you’re doing. Meet with clients, especially your biggest and best ones, to see how you’re doing. Survey your shoppers periodically to see how you’re doing. If you want to sell more stuff, be 100% certain that you’re doing everything possible to be the BEST.

PAUL SCHLOSSBERG

Paul Schlossberg is president of D/FW Consulting, working with clients to merchandise and market products in impulse-intense selling environments, such as vending, onsite foodservice and convenience stores. Based in the Austin, TX, area, he can be reached by emailing to Paul@DFWConsulting.net, calling him at (972) 877-2972. The company is online at www.DFWConsulting.net