Intercard, Dorothy Lewis Partner To Boost Location Event Business

Posted On: 9/30/2019

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


ST. LOUIS, MO — Intercard reports that it has formed an alliance with party specialist Dorothy Lewis, who contributed to developing Intercard’s Shindigger party planning and reservation software.

Under the pact, Lewis will provide installation and pro¬duct support for Shin¬digger, which operators can use with or without an Intercard cashless technology system. She also will offer consulting services on parties and events at a discount to Shindigger customers.

Lewis has worked in the amusement industry for more than 25 years. She began her career with the legendary Al Kress, cofounder of Benchmark Games, before going on to serve with Fun Station Assoc. and others. During her 20-year tenure as vice-president of marketing at Fun Station, Lewis oversaw thousands of parties and events that expanded overall business by as much as 25% at some locations.

“Shindigger is priced to beat competing systems, and subscribers also will get a party business pro as a valuable additional resource,” Lewis explained. “There’s so much that Shindigger can do beyond just booking reservations. I will help operators get up to speed and use it to the fullest.”

Lewis is a leading specialist in party planning and operations, and has helped dozens of FECs nationwide to improve and expand their party business. She is the co-author, with SherylGolf’s Sheryl Bindelglass, of The FUNdamentals of the Party Business, a popular training guide.

Long active in industry groups, Lewis served on the International Association of Amusement Parks & Attractions’ Family Entertainment Center committee for five years and received the association’s Meritorious Service award in 2016. She is the immediate past-president of the New England Association of Amusement Parks and Attractions, and has served on its board for more than 12 years.

“Dorothy Lewis played an important role in making Shindigger a special addition to the Intercard cashless technology platform,” said Intercard chief executive Scott Sherrod. “We urge all operators to try it and see how much it can do.”

Operators wishing to schedule an initial telephone consultation with Dorothy Lewis may contact Joe Guccione by emailing or Bob Zoellner at, members of Intercard’s inside sales team.

Other Intercard strategic partnerships include alliances with Pinnacle Advisors and the Other Intercard strategic partnerships include alliances with Pinnacle Advisors and the Bowling Proprietors Association of America’s Smart Buy program.