Innovative Concepts In Entertainment Wins IAAPA Image Award

Posted On: 11/21/2018

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CLARENCE, NY -- The International Association of Amusement Parks and Attractions has bestowed its prestigious Image Award on Innovative Concepts in Entertainment. The annual award honors a company for presenting the most outstanding exhibit at the IAAPA Attractions Expo trade show, the most recent of which was held in Orlando, FL, from Nov. 13 through 16.

Judging criteria for this award include  booth design, branding, staffing and overall appeal. The ICE booth design this year included many props to bring attention to the company's latest competitive sports game, SuperKixx Pro. The use of a turf field painted to imitate an actual soccer field provided a distinctive environment to showcase the new soccer game. Combined with the LED-illuminated soccer ball towers, this created an ambience that reinforced the impressive SuperKixx presentation.

Other show props were also added for ICE's new Waterfuls, Tons of Tickets and Whack-A-Clown games, all of which made their trade show debut in Orlando. ICE customers, domestic and international, were impressed by the new games shown and again the creative props which really showcased the product.

ICE sales vice-president Joe Coppola commented, "We could not be happier to win this fantastic award. Every year our design team at ICE not only puts out what we feel are some amazing new games, but in preparation for what is our largest trade show of the year, our guys design and build some awesome booth props and attractions to show off our new games in the best possible way.

"Drew Krouse, who heads our research and development team, and his crew do an incredible job showcasing our product," Coppola said. "I'd also like to point out the effort and attention to detail put forth by Rick Zanghi and his team that work tirelessly on booth buildout. It's a huge undertaking, and year in and year out, these guys really do an outstanding job.

"We understand the award also encompasses our staff's professional appearance, friendly demeanor, and ability to be knowledgeable about the products," Coppola concluded. "This is something we have always prided ourselves on, and this award is truly reflective of our entire company's true commitment and passion for the industry."

Founded in 1982, Innovative Concepts in Entertainment manufactures sports games for arcades, homes and offices. The company presently serves customers in more than 70 countries around the world.

EYE-CATCHER: Innovative Concepts in Entertainment won the Image Award for the most attractive exhibit at IAAPA Attractions Expo in Orlando, FL. Note simulated soccer field, crafted in Astroturf, that calls attention to ICE's new Super Kixx Pro international football game (center left).