'Imagine' Will Theme 2019 F2FEC Entertainment Conference, March 5-7

Posted On: 9/6/2018

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


COLORADO SPRINGS, CO -- The 2019 Face to Face Family Entertainment Center conference will take "Imagine" as its theme, according to the Three Amigos who organize the annual event. They are entertainment industry veterans Rick Iceberg, CJ Barrymore's (Clinton Township, MI); Ben Jones, Live Oak Bank (Wilmington, NC); and George Smith, Family Entertainment Group (Itasca, IL), and 2019 marks the fifth year of their novel idea exchange.

"Nothing we start or plan happens without first imagining what it looks and feels like," Jones explained. "To imagine is  the beginning of something, and to continually re-imagine provides a future that is sustainable."

Smith observed that "imagine" distills one beneficial outcome of developing the humanity implicit in this year's "soul" theme. "Our business will excel, and we will retain our high-performing crew members, if we teach them to be creative and innovative, and encourage our people to use their imagination," he pointed out.

 Iceberg summarized the theme's importance: "Imagine if we didn't plan, didn't form relationships, and imagine if we stop learning or stop trying to find ways to remain relevant and make more money."

The Amigos emphasize that the themes of their successive F2FEC conference are interconnected in sequence. The strong, direct message "Change or Die" that established the tone of the first F2 Experience in 2015 now has been widely embraced, they said, and the industry is witness to the resulting evolution in all sectors. In February of this year, the "soul" theme of the fourth F2FEC focused on people and the humanity of industry organizations.

Next year's Face 2 Face gathering again will assemble the thought leaders of entertainment facility design and operation to share insights that can help every participant to forge relationships and talk about what's now and what's next, and to focus on helping everyone contrast, compare, innovate and remain relevant, the Amigos predicted.

The 2019 F2FEC will return to the Broadmoor (Colorado Springs, CO). Details may be had from any of the Amigos: CJ Barrymore's Rick Iceberg, email  rick@F2conference.com, tel. (810) 444-2222; Ben Jones, Live Oak Bank, email  ben@jonesdetroit.com, tel. (248) 884-1700; or  George Smith, Family Entertainment Group,  geosmith4756@gmail.com, tel. (630) 240-826. Those wishing to apply "to be in the room" may visit the event website at www.f2conference.com.