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ICE Rolls Out Updated Video Redemption Version Of Classic Frogger

Posted On: 1/24/2011

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Innovative Concepts in Entertainment, ICE, Joe Coppola, Frogger, Frogger arcade game, video game, Raw Thrills, coin-op game, redemption game, Frogger video redemption game, Konami, amusement machine, amusement game, vending machine

ICE Classic Frogger

CLARENCE, NY -- Innovative Concepts in Entertainment has begun production of Frogger, a two-player skill redemption game, and shipping commenced in mid-January.

The original Frogger videogame was introduced in 1981 by Konami, and is regarded as a classic. The new redemption version, designed under license from Konami, was co-developed by ICE and Raw Thrills (Skokie, IL), which undertook the software adaptation. The result is a game that's simple to play and appealing to all ages, ICE said.

The game features two side-by-side consoles that share a single 42" flat panel high-definition monitor, arranged horizontally and topped by an attention-getting vacuum-formed three-dimensional marquee.

Like the original Konami Frogger, the game challenges players to direct a frog across a pond infested with perils, which range from floating logs to hungry turtles. The frog is launched by pressing a large, curiously shaped control button that flashes invitingly. The frog gains strength (and earns tickets) by eating bugs along the way, and added bonus opportunities appear, as well.

The frog's object is to reach a bonus lily pad; the company reports that "timing and skill are everything" in attaining this goal.

According to ICE sales vice-president Joe Coppola, the new piece went out on test in June, 2010, and earned very well despite what he called "a very unspectacular prototype cabinet."

Encouraged by the game's initial popularity, ICE "really brought the cabinet to life, gave it some dimension and bright colors, and from there just let the brilliant video content from Konami and Raw Thrills wow the players," Coppola explained. The production version was previewed at the recent International Association of Amusement Parks and Attractions exposition.

"From day one, this version of Frogger has been a hit, and it's made money in every arcade we've tested since the IAAPA show in November," the ICE executive observed. He added that working with the Raw Thrills design team was "an excellent experience," and the combination of Raw Thrills' videogame leadership and ICE's expertise in redemption has resulted in a "must-have" skill redemption piece for family entertainment centers all over the world.

Information on Frogger may be had by calling ICE at (716) 759-0370, or from local distributors.