ICE Opens New Shipping Warehouse Adjacent To Headquarters Plant

Posted On: 10/3/2019

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CLARENCE, NY -- Innovative Concepts in Entertainment has opened a new shipping warehouse. The building is located next door to the company's corporate headquarters and main factory, and replaces the present warehouse that’s located approximately 30 minutes away.

The new state-of-the-art facility offers 35,000 sq.ft. of storage and three loading docks, as well as a shipping office. Its convenient location and expanded capacity enable a more efficient process for the shipping department and space to prepare large orders and ship games.

“The new space will increase our efficiency in shipping, but it also has opened up new production space in our main factory to allow us to build more product lines on a weekly basis,” explained ICE president Joe Coppola. “At any given time, we are generally building 16 to 18 product lines in different quantities every week.This new space will allow us to keep up with the demand both domestically and internationally. Additionally, given the increased demand for our Air FX, we will now be building that product line in the new warehouse as well.”

It also will become the company’s primary warehouse for its various large metal, plastic and wood parts. “We used to keep the majority of certain larger parts at another off-site warehouse,” he noted. “Now, instead of having a warehouse for parts and a warehouse for our games that are prepared to ship, we have a single warehouse that will hold everything.”

“The new warehouse is a testament to the growth we’ve experienced and our continued aggressive approach to new product development, which now requires more production space on the floor,” Coppola concluded.

As of Oct. 1, ICE’s freight pickup address is 10075 Main St., Clarence, NY 14031. Questions about current shipment pickup addresses may be directed to ICE sales representatives.

Established in 1982, Innovative Concepts in Entertainment is a leader in redemption game design and manufacture, and has grown into a major producer of sports games for the arcade, home and office markets. ICE sells its products in more than 70 countries worldwide.