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ICE Doubles Production For Deal Or No Deal Games

Posted On: 5/18/2007

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BUFFALO, NY-- Innovative Concepts in Entertainment will double the initial production run of its new ticket redemption game, Deal or No Deal, said president Ralph Coppola. Shipments are expected to begin in mid to late May.

The video unit, created in cooperation with PlayMechanix, was widely hailed as the hit of the Amusement Showcase International. Coppola said ICE enjoyed one of the most successful expos in its history, receiving "massive" pre-orders for the game. The manufacturer continues to add to its backorder list daily, he added.

Based closely on the popular TV show of the same title, Deal or No Deal plays much like the television show and includes live-action video footage of the models who open briefcases, but players are rewarded with ticket values instead of money.

Each player begins by selecting his personal suitcase and then begins eliminating the remaining cases. After eliminating five cases, the "banker" calls and offers the player a guaranteed amount of tickets to quit at that point. It's up to the player to decide to take this "ticket offer" or continue to play for a bigger win.

The game continues on with four rounds of play. If the player chooses "No Deal" at every banker's offer, they win whatever value is in their original chosen case.

A Double Deal option allows the operator to double the play cost, in turn giving the player a chance to win double the tickets. Coppola said nearly half of the games played utilize this option.

"The popularity of the TV show has without a doubt spilled over into arcades with the introduction of this redemption game," said Coppola. Initial test locations nationwide saw patrons lining up to play and crowds watching, cheering and offering advice. Coppola described player reaction as unprecedented, and noted that most venues easily achieve $1 per play for the title.

Coppola said PlayMechanix did "an exceptional job of replicating the game show experience" with software and video graphics. ICE created the cabinet, which features a widescreen 32-ins. LCD. A lighted floor and stool are optional.

PlayMechanix president George Petro said Deal Or No Deal is the latest result of a longstanding collaborative relationship with ICE. "The idea was to make it as close as possible to the actual TV show," said Petro. "Everybody wants to play the game they see on TV."

During the development phase, Petro said, some industry members second-guessed the strategy of precisely duplicating the show's format and said gameplay should be completed with the same speed that is typical of most redemption games.

"But we stuck to our guns and it has paid off," he said. The game was produced by Bill Carlin, co-designer of PlayMechanix's Big Buck Hunter.

Call ICE at (716) 759-0370 or email at with inquiries.