Hownd Secures Funding For Expansion From SunChase Seed Round

Posted On: 12/9/2019

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


BRANDON WILLEY

TEMPE, AZ -- Hownd (formerly FetchRev) has received $1.8 million in seed round funding from SunChase Capital as its lead investor, as well as an additional $1.2 million in capital from Phoenix-area angels. Hownd, a foot-traffic-generation platform that produces profitable guest visits for local businesses, will use the funds primarily for targeted domestic expansion through its affinity programs, channel partners and direct sales, as well as international expansion through its Latin American and European partners.

“This funding enables Hownd to increase awareness of our new brand, further accelerate the year-over-year growth we’ve already experienced, and create and command the new ‘foot traffic generation’ category we’re establishing,” said Hownd chief executive Brandon Willey. “In addition to expanding our domestic and international footprint, the capital will be used to achieve key strategic and scalable initiatives; hire additional staff in sales, marketing, business development, customer success and engineering; and enhance the Hownd platform for local merchants and our MyHownd consumer mobile app.”

The new Hownd platform and its MyHownd app, both of which launched last month, are quickly gaining traction in the family entertainment, amusements and attractions, health and beauty, food and beverage, and car care markets on which the company focuses on serving. Early successes include its partnerships with Local First Arizona, Better Business Bureau Pacific Southwest and Tempe Chamber of Commerce; its rollout of the “Hownd for the Holidays” campaign that drives more foot traffic to local businesses during the upcoming holiday shopping season; and a number of value-add system integration and agency partners that serve local merchants, including Virtuix Party Center Software, PartyWirks, CenterEdge, Trustworkz, WDD, Aluvii and Avius.

The company, which has served thousands of local merchants and more than 40 million consumers throughout North America and beyond, differentiates itself from group-buying deal sites and offer portals by focusing on the success of local business owners through delivery of promotions targeted to a merchant’s existing and new consumers nearby through a streamlined combination of web, social media, and email distribution channels, as well as the MyHownd app.

The company’s other game-changer is its patent-pending pay-per-visit (PPV) billing system that, when combined with an available zero-risk plan, means merchants only pay when Hownd brings customers through their doors.

Willey asserted that earlier platforms have demanded an unfair share of revenue, as well as requiring an impractical amount of time, effort and investment on the part of a local business owner. “Hownd provides quantifiable, attributable and sustainable long-term value to local businesses; minimizes their effort and costs; and increases their real revenue from profitable foot traffic,” he emphasized.

“We were attracted to Hownd because Brandon and his team are heads-down focused on the fundamentals needed for rapid growth,” applauded Joe Clancy of SunChase Capital. “In turn, the Hownd platform accelerates the growth of its business customers, including a lot of great merchants here in the West.” SunChase Capital provides growth capital to expanding businesses with a focus on business services and electronic payments.

Hownd took an active part in the recent International Association of Amusement Parks and Attractions Expo in Orlando, FL. The company was a Gold Sponsor, and staffed a 1,200-sq.ft. booth titled “Hownd Square” where owners and operators of family entertainment centers learned more about the platform. More than 100 new customers signed up at the event.

Hownd is a finalist for the Phoenix Business Journal’s "Best Places to Work" ranking for the second year in a row in its category. Finalists and winners are chosen from hundreds of Phoenix-area companies based on many criteria including dynamic leadership, benefits, perks, employee engagement, culture and more.

Additional information may be found at https://hownd.com, or by calling (877) 394-2410. A demonstration may be requested at demo@hownd.com. Suppliers interested in working with Hownd can email to info@hownd.com.