Hostess Returns Dolly Madison Brand To Vending And Micromarket Channel

Posted On: 3/5/2018

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KANSAS CITY, MO -- Hostess Brands LLC said it is returning its classic Dolly Madison brand to distribution in the vending and micromarket channel.

The relaunched brand will include an expanded roster of treats including Donut Gems in powdered, frosted, crunch and glazed flavors; Zingers in both iced devil's food and iced vanilla varieties; Dolly Madison chocolate cremes; Dolly Madison golden creme cakes; Dolly Madison chocolate cupcakes; and Dolly Madison coffee cakes.

"With the return of the beloved Dolly Madison brand to the vending segment, we are addressing a channel that continues to expand while renewing our offering of this iconic line," said Hostess Brands senior marketing manager for growth and emerging channels Rebecca Muller.

Dolly Madison Bakery was first launched in 1937. The product line will be available across the vending and micromarket channel nationwide.