Hostess Introduces Iced Berries & Cream Danish

Posted On: 11/4/2019

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KANSAS CITY, MO -- Hostess Brands LLC has added an Iced Berries & Cream Cheese Danish to its roster of treats, tapping into mounting consumer demand for on-the-go breakfast and all-day snacking options, as well as insights that revealed an overwhelming preference for icing.

The 5-oz. individually wrapped Danish consists of a flaky puff pastry with a buttery texture and a cream cheese and mixed berry fruit filling. The pastry is topped with a drizzle of icing. The new iced variety joins cream cheese and apple cinnamon.

"With the addition of Iced Danish, we are responding to a consumer preference and enhancing a classic item in our breakfast portfolio," said Hostess Brands senior vice-president and chief marketing officer Chad Lusk. "Because their passion for icing is clear, we believe our consumers will react to this insights-based innovation with enthusiasm."