Honest Tea Launches RTD Organic Cold Brew Coffees

Posted On: 10/28/2019

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BETHESDA, MD -- Honest Cold Brew Coffee debuted recently on the West Coast and will roll out nationwide in early 2020. It will be available in three flavors -- Unsweet Black, Just a Tad Sweet Cubano and Just a Tad Sweet Mocha -- all in recyclable 11-fl.oz. glass bottles.

The Honest cold brews feature USDA Organic and Fair Trade Certified ingredients. The Just a Tad Sweet Cold Brew Coffee varieties contain half the sugar than the leading sweetened ready-to-drink coffee.

Honest general manager Clare Verdery said RTD coffee is a natural extension for the brand, given its adjacency to bottled organic teas. Honest currently sells RTD coffee in the UK, Spain and Norway.

“Because we chose to develop a lower-sugar, black cold brew variety without dairy, our proposition helps to deliver a smooth taste, which is important to our target millennial consumer,” Verdery said. “Our vision for Honest is to ‘own the fridge’ by introducing organic, lower-sugar beverage solutions for adult, youth and all-family drinking moments throughout the day.”

Honest Cold Brew supports cofounder and TeaEO emeritus Seth Goldman’s mission to “democratize organics” and make a positive impact on communities with every Honest beverage sold.

“More and more people are voting with their dollars, so it has become increasingly important to weave our mission into our innovation pipeline,” Verdery added. “As we expand into new categories, it’s even more important that we abide by our brand guardrails of being organic, lower calorie than the competition, and Fair Trade certified wherever possible.”

Honest recently unveiled its“small decision. BIG impact”campaign to showcases the brand’s purpose-driven and expanding organic portfolio -- which also includes Honest Kids juice drinks, lemonades and more.

Honest’s partnership with Coca-Cola has expanded distribution of its organic products to more than 150,000 retail and foodservice locations across the United States, and more than 40 European countries.