Holodeck VR Rebrands As Spree, Hosts Demo At IAAPA Expo Europe

Posted On: 9/16/2019

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MUNICH, Germany - Spree Interactive, formerly Holodeck VR, will introduce its new name and brand at the International Association of Amusement Parks and Attractions Expo Europe in Paris, France from September 17 through 19.

The company will partner with IAAPA during Expo Europe to provide member manufacturers access to a virtual showroom in the IAAPA Theatre. Spree's patented "free-roam" VR technology makes any optical tracking hardware more accurate and reliable, enabling manufacturers to showcase larger attractions away from the trade show floor.

"The name Spree sprung from the evolution of our company and products as we have learned from our experience of rolling out innovative free-roam VR over the past year,'' said Jonathan Nowak Delgado, co-founder and managing director of Spree Interactive. "We listened to our partners at theme parks, family entertainment centers, trampoline parks and other amusement locations, and have focused our product direction to deliver kid-friendly, family-friendly 'free-roam' VR."

This innovative VR tracking technology, said to enable the highest user throughput in the market, has been integrated into unique attractions at amusement locations including some of Europe's most popular theme parks. In partnership with VR Coaster, Spree powers the world's first "Roam&Ride" attraction that combines Spree's free roaming with a dynamic VR Coaster ride at Europa-Park, Germany's largest theme park. Also in cooperation with VR Coaster, Spree enabled the world's first VR bumper car attraction, in Erlebnispark [theme park] Schloss Thurn, situated outside Nuremberg, Germany.

Spree Interactive uses proprietary patented sensor fusion technology, exclusively licensed from Fraunhofer IIS R&D Institute in Nuremberg; optical tracking hardware provided by Qualisys AB; and onboard inertial measurement units (IMUs) to create a platform for high-volume free-roaming VR attractions.

Spree Interactive recently received a substantial investment from media giant ProSiebenSat.1 for use in permitting the company to expand its platform and its network of locations.

Spree Interactive, formerly known as Holodeck VR, is a pioneer in delivering turnkey large-scale, multiplayer, free-roaming commercial VR attraction systems for the location-based entertainment industry. It is said to be the only VR massive-scale technology platform for location-based entertainment that's explicitly open to all third-party content developers. The company offers complete solutions that can be installed quickly and operated efficiently.

Spree is a one-stop shop that makes it easy for owners and operators to offer innovative virtual reality attractions. Spree's distribution partners market the solutions to such location verticals as shopping malls, family entertainment centers, theme parks, casinos, sports centers, resorts, water parks and cruise ships. It's online at www.jointhespree.com .